Global and United States Video Audience Measurement Market Report & Forecast 2022-2028

• Description
• Table of Contents
• Table of Figures
• PDF Download

• Description
• Table of Contents
• Table of Figures
• PDF Download

VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.

Market Analysis and Insights: Global and United States Video Audience Measurement Market

This report focuses on global and United States Video Audience Measurement market, also covers the segmentation data of other regions in regional level and county level.

Due to the COVID-19 pandemic, the global Video Audience Measurement market size is estimated to be worth US$  million in 2022 and is forecast to a readjusted size of US$  million by 2028 with a CAGR of % during the forecast period 2022-2028. Fully considering the economic change by this health crisis, by Type, Viewing Time accounting for % of the Video Audience Measurement global market in 2021, is projected to value US$  million by 2028, growing at a revised % CAGR from 2022 to 2028. While by Application, TV and Smart TV was the leading segment, accounting for over  percent market share in 2021, and altered to an  % CAGR throughout this forecast period.

In United States the Video Audience Measurement market size is expected to grow from US$  million in 2021 to US$  million by 2028, at a CAGR of % during the forecast period 2022-2028.

Global Video Audience Measurement Scope and Market Size
Video Audience Measurement market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Video Audience Measurement market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.

For United States market, this report focuses on the Video Audience Measurement market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.

Segment by Type
    Viewing Time
    Viewing Times

Segment by Application
    TV and Smart TV
    Notebook Computer
    Desktop
    Intelligent Mobile Phone

By Region
    North America
        United States
        Canada
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
    Asia-Pacific
        China
        Japan
        South Korea
        India
        Australia
        China Taiwan
        Indonesia
        Thailand
        Malaysia
    Latin America
        Mexico
        Brazil
        Argentina
        Colombia
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE

By Company
    Comscore
    Numeris
    VideoAmp
    Tvbeat
    TVSquared
    Samba TV
    TVision Insights

 1 Study Coverage
    1.1 Video Audience Measurement Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million) Introduction
    1.2 Global Video Audience Measurement Outlook 2017 VS 2022 VS 2028
        1.2.1 Global Video Audience Measurement Market Size for the Year 2017-2028
        1.2.2 Global Video Audience Measurement Market Size for the Year 2017-2028
    1.3 Video Audience Measurement Market Size, United States VS Global, 2017 VS 2022 VS 2028
        1.3.1 The Market Share of United States Video Audience Measurement in Global, 2017 VS 2022 VS 2028
        1.3.2 The Growth Rate of Video Audience Measurement Market Size, United States VS Global, 2017 VS 2022 VS 2028
    1.4 Video Audience Measurement Market Dynamics
        1.4.1 Video Audience Measurement Industry Trends
        1.4.2 Video Audience Measurement Market Drivers
        1.4.3 Video Audience Measurement Market Challenges
        1.4.4 Video Audience Measurement Market Restraints
    1.5 Study Objectives
    1.6 Years Considered

 2 Video Audience Measurement by Type
    2.1 Video Audience Measurement Market Segment by Type
        2.1.1 Viewing Time
        2.1.2 Viewing Times
    2.2 Global Video Audience Measurement Market Size by Type (2017, 2022 & 2028)
    2.3 Global Video Audience Measurement Market Size by Type (2017-2028)
    2.4 United States Video Audience Measurement Market Size by Type (2017, 2022 & 2028)
    2.5 United States Video Audience Measurement Market Size by Type (2017-2028)

 3 Video Audience Measurement by Application
    3.1 Video Audience Measurement Market Segment by Application
        3.1.1 TV and Smart TV
        3.1.2 Notebook Computer
        3.1.3 Desktop
        3.1.4 Intelligent Mobile Phone
    3.2 Global Video Audience Measurement Market Size by Application (2017, 2022 & 2028)
    3.3 Global Video Audience Measurement Market Size by Application (2017-2028)
    3.4 United States Video Audience Measurement Market Size by Application (2017, 2022 & 2028)
    3.5 United States Video Audience Measurement Market Size by Application (2017-2028)

 4 Global Video Audience Measurement Competitor Landscape by Company
    4.1 Global Video Audience Measurement Market Size by Company
        4.1.1 Top Global Video Audience Measurement Companies Ranked by Revenue (2021)
        4.1.2 Global Video Audience Measurement Revenue by Player (2017-2022)
    4.2 Global Video Audience Measurement Concentration Ratio (CR)
        4.2.1 Video Audience Measurement Market Concentration Ratio (CR) (2017-2022)
        4.2.2 Global Top 5 and Top 10 Largest Companies of Video Audience Measurement in 2021
        4.2.3 Global Video Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    4.3 Global Video Audience Measurement Headquarters, Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million) Type
        4.3.1 Global Video Audience Measurement Headquarters and Area Served
        4.3.2 Global Video Audience Measurement Companies Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million) Type
        4.3.3 Date of International Companies Enter into Video Audience Measurement Market
    4.4 Companies Mergers & Acquisitions, Expansion Plans
    4.5 United States Video Audience Measurement Market Size by Company
        4.5.1 Top Video Audience Measurement Players in United States, Ranked by Revenue (2021)
        4.5.2 United States Video Audience Measurement Revenue by Players (2020, 2021 & 2022)

 5 Global Video Audience Measurement Market Size by Region
    5.1 Global Video Audience Measurement Market Size by Region: 2017 VS 2022 VS 2028
    5.2 Global Video Audience Measurement Market Size by Region (2017-2028)
        5.2.1 Global Video Audience Measurement Market Size by Region: 2017-2022
        5.2.2 Global Video Audience Measurement Market Size by Region (2023-2028)

 6 Segment in Region Level & Country Level
    6.1 North America
        6.1.1 North America Video Audience Measurement Market Size YoY Growth 2017-2028
        6.1.2 North America Video Audience Measurement Market Facts & Figures by Country (2017, 2022 & 2028)
        6.1.3 United States
        6.1.4 Canada
    6.2 Asia-Pacific
        6.2.1 Asia-Pacific Video Audience Measurement Market Size YoY Growth 2017-2028
        6.2.2 Asia-Pacific Video Audience Measurement Market Facts & Figures by Region (2017, 2022 & 2028)
        6.2.3 China
        6.2.4 Japan
        6.2.5 South Korea
        6.2.6 India
        6.2.7 Australia
        6.2.8 China Taiwan
        6.2.9 Indonesia
        6.2.10 Thailand
        6.2.11 Malaysia
    6.3 Europe
        6.3.1 Europe Video Audience Measurement Market Size YoY Growth 2017-2028
        6.3.2 Europe Video Audience Measurement Market Facts & Figures by Country (2017, 2022 & 2028)
        6.3.3 Germany
        6.3.4 France
        6.3.5 U.K.
        6.3.6 Italy
        6.3.7 Russia
    6.4 Latin America
        6.4.1 Latin America Video Audience Measurement Market Size YoY Growth 2017-2028
        6.4.2 Latin America Video Audience Measurement Market Facts & Figures by Country (2017, 2022 & 2028)
        6.4.3 Mexico
        6.4.4 Brazil
        6.4.5 Argentina
        6.4.6 Colombia
    6.5 Middle East and Africa
        6.5.1 Middle East and Africa Video Audience Measurement Market Size YoY Growth 2017-2028
        6.5.2 Middle East and Africa Video Audience Measurement Market Facts & Figures by Country (2017, 2022 & 2028)
        6.5.3 Turkey
        6.5.4 Saudi Arabia
        6.5.5 UAE

 7 Company Profiles
    7.1 Comscore
        7.1.1 Comscore Company Details
        7.1.2 Comscore Business Overview
        7.1.3 Comscore Video Audience Measurement Introduction
        7.1.4 Comscore Revenue in Video Audience Measurement Business (2017-2022)
        7.1.5 Comscore Recent Development
    7.2 Numeris
        7.2.1 Numeris Company Details
        7.2.2 Numeris Business Overview
        7.2.3 Numeris Video Audience Measurement Introduction
        7.2.4 Numeris Revenue in Video Audience Measurement Business (2017-2022)
        7.2.5 Numeris Recent Development
    7.3 VideoAmp
        7.3.1 VideoAmp Company Details
        7.3.2 VideoAmp Business Overview
        7.3.3 VideoAmp Video Audience Measurement Introduction
        7.3.4 VideoAmp Revenue in Video Audience Measurement Business (2017-2022)
        7.3.5 VideoAmp Recent Development
    7.4 Tvbeat
        7.4.1 Tvbeat Company Details
        7.4.2 Tvbeat Business Overview
        7.4.3 Tvbeat Video Audience Measurement Introduction
        7.4.4 Tvbeat Revenue in Video Audience Measurement Business (2017-2022)
        7.4.5 Tvbeat Recent Development
    7.5 TVSquared
        7.5.1 TVSquared Company Details
        7.5.2 TVSquared Business Overview
        7.5.3 TVSquared Video Audience Measurement Introduction
        7.5.4 TVSquared Revenue in Video Audience Measurement Business (2017-2022)
        7.5.5 TVSquared Recent Development
    7.6 Samba TV
        7.6.1 Samba TV Company Details
        7.6.2 Samba TV Business Overview
        7.6.3 Samba TV Video Audience Measurement Introduction
        7.6.4 Samba TV Revenue in Video Audience Measurement Business (2017-2022)
        7.6.5 Samba TV Recent Development
    7.7 TVision Insights
        7.7.1 TVision Insights Company Details
        7.7.2 TVision Insights Business Overview
        7.7.3 TVision Insights Video Audience Measurement Introduction
        7.7.4 TVision Insights Revenue in Video Audience Measurement Business (2017-2022)
        7.7.5 TVision Insights Recent Development

 8 Research Findings and Conclusion

 9 Appendix
    9.1 Research Methodology
        9.1.1 Methodology/Research Approach
        9.1.2 Data Source
    9.2 Author Details
    9.3 Disclaimer

List of Tables
    Table 1. Video Audience Measurement Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028)
    Table 2. Video Audience Measurement Market Trends
    Table 3. Video Audience Measurement Market Drivers
    Table 4. Video Audience Measurement Market Challenges
    Table 5. Video Audience Measurement Market Restraints
    Table 6. Global Video Audience Measurement Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 7. United States Video Audience Measurement Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 8. Global Video Audience Measurement Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 9. United States Video Audience Measurement Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 10. Top Video Audience Measurement Companies in Global Market, Ranking by Revenue (2021)
    Table 11. Global Video Audience Measurement Revenue by Player, (US$ Million), 2017-2022
    Table 12. Global Video Audience Measurement Revenue Share by Player, 2017-2022
    Table 13. Global Video Audience Measurement Companies Market Concentration Ratio (CR5 and HHI)
    Table 14. Global Video Audience Measurement by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2021)
    Table 15. Top Players of Video Audience Measurement in Global Market, Headquarters and Area Served
    Table 16. Companies Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million) Type
    Table 17. Date of International Companies Enter into Video Audience Measurement Market
    Table 18. Companies Mergers & Acquisitions, Expansion Plans
    Table 19. Top Video Audience Measurement Players in United States Market, Ranking by Revenue (2021)
    Table 20. United States Video Audience Measurement Revenue by Players, (US$ Million), 2020, 2021 & 2022
    Table 21. United States Video Audience Measurement Revenue Share by Players, 2020, 2021 & 2022
    Table 22. Global Video Audience Measurement Market Size by Region (US$ Million): 2017 VS 2022 VS 2028
    Table 23. Global Video Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
    Table 24. Global Video Audience Measurement Market Size Forecast by Region (2023-2028) & (US$ Million)
    Table 25. North America Video Audience Measurement Sales in Value by Country (2017-2028) & (US$ Million)
    Table 26. Asia Pacific Video Audience Measurement Sales in Value by Region (2017-2028) & (US$ Million)
    Table 27. Europe Video Audience Measurement Sales in Value by Country (2017-2028) & (US$ Million)
    Table 28. Latin Americaa Video Audience Measurement Sales in Value by Country (2017-2028) & (US$ Million)
    Table 29. Middle East and Africa Video Audience Measurement Sales in Value by Country (2017-2028) & (US$ Million)
    Table 30. Comscore Company Details
    Table 31. Comscore Business Overview
    Table 32. Comscore Video Audience Measurement Product
    Table 33. Comscore Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
    Table 34. Comscore Recent Development
    Table 35. Numeris Company Details
    Table 36. Numeris Business Overview
    Table 37. Numeris Video Audience Measurement Product
    Table 38. Numeris Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
    Table 39. Numeris Recent Development
    Table 40. VideoAmp Company Details
    Table 41. VideoAmp Business Overview
    Table 42. VideoAmp Video Audience Measurement Product
    Table 43. VideoAmp Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
    Table 44. VideoAmp Recent Development
    Table 45. Tvbeat Company Details
    Table 46. Tvbeat Business Overview
    Table 47. Tvbeat Video Audience Measurement Product
    Table 48. Tvbeat Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
    Table 49. Tvbeat Recent Development
    Table 50. TVSquared Company Details
    Table 51. TVSquared Business Overview
    Table 52. TVSquared Video Audience Measurement Product
    Table 53. TVSquared Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
    Table 54. TVSquared Recent Development
    Table 55. Samba TV Company Details
    Table 56. Samba TV Business Overview
    Table 57. Samba TV Video Audience Measurement Product
    Table 58. Samba TV Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
    Table 59. Samba TV Recent Development
    Table 60. TVision Insights Company Details
    Table 61. TVision Insights Business Overview
    Table 62. TVision Insights Video Audience Measurement Product
    Table 63. TVision Insights Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
    Table 64. TVision Insights Recent Development
    Table 65. Research Programs/Design for This Report
    Table 66. Key Data Information from Secondary Sources
    Table 67. Key Data Information from Primary Sources
List of Figures
    Figure 1. Video Audience Measurement Product Picture
    Figure 2. Global Video Audience Measurement Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 3. Global Video Audience Measurement Market Size 2017-2028 (US$ Million)
    Figure 4. United States Video Audience Measurement Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 5. United States Video Audience Measurement Market Size 2017-2028 (US$ Million)
    Figure 6. United States Video Audience Measurement Market Share in Global 2017-2028
    Figure 7. Video Audience Measurement Report Years Considered
    Figure 8. Product Picture of Viewing Time
    Figure 9. Product Picture of Viewing Times
    Figure 10. Global Video Audience Measurement Market Share by Type in 2022 & 2028
    Figure 11. Global Video Audience Measurement Market Size by Type (2017-2028) & (US$ Million)
    Figure 12. Global Video Audience Measurement Market Share by Type (2017-2028)
    Figure 13. United States Video Audience Measurement Market Share by Type in 2022 & 2028
    Figure 14. United States Video Audience Measurement Market Size by Type (2017-2028) & (US$ Million)
    Figure 15. United States Video Audience Measurement Market Share by Type (2017-2028)
    Figure 16. Product Picture of TV and Smart TV
    Figure 17. Product Picture of Notebook Computer
    Figure 18. Product Picture of Desktop
    Figure 19. Product Picture of Intelligent Mobile Phone
    Figure 20. Global Video Audience Measurement Market Share by Application in 2022 & 2028
    Figure 21. Global Video Audience Measurement Market Size by Application (2017-2028) & (US$ Million)
    Figure 22. Global Video Audience Measurement Market Share by Application (2017-2028)
    Figure 23. United States Video Audience Measurement Market Share by Application in 2022 & 2028
    Figure 24. United States Video Audience Measurement Market Size by Application (2017-2028) & (US$ Million)
    Figure 25. United States Video Audience Measurement Market Share by Application (2017-2028)
    Figure 26. North America Video Audience Measurement Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 27. United States Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 28. Canada Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 29. Europe Video Audience Measurement Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 30. Germany Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 31. France Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 32. U.K. Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 33. Italy Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 34. Russia Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 35. Asia-Pacific Video Audience Measurement Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 36. China Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 37. Japan Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 38. South Korea Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 39. India Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 40. Australia Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 41. China Taiwan Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 42. Indonesia Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 43. Thailand Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 44. Malaysia Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 45. Latin America Video Audience Measurement Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 46. Mexico Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 47. Brazil Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 48. Argentina Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 49. Colombia Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 50. Middle East & Africa Video Audience Measurement Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 51. Turkey Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 52. Saudi Arabia Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 53. UAE Video Audience Measurement Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 54. Comscore Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
    Figure 55. Numeris Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
    Figure 56. VideoAmp Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
    Figure 57. Tvbeat Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
    Figure 58. TVSquared Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
    Figure 59. Samba TV Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
    Figure 60. TVision Insights Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
    Figure 61. Bottom-up and Top-down Approaches for This Report
    Figure 62. Data Triangulation
    Figure 63. Key Executives Interviewed

VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.

Market Analysis and Insights: Global and United States Video Audience Measurement Market

This report focuses on global and United States Video Audience Measurement market, also covers the segmentation data of other regions in regional level and county level.

Due to the COVID-19 pandemic, the global Video Audience Measurement market size is estimated to be worth US$  million in 2022 and is forecast to a readjusted size of US$  million by 2028 with a CAGR of % during the forecast period 2022-2028. Fully considering the economic change by this health crisis, by Type, Viewing Time accounting for % of the Video Audience Measurement global market in 2021, is projected to value US$  million by 2028, growing at a revised % CAGR from 2022 to 2028. While by Application, TV and Smart TV was the leading segment, accounting for over  percent market share in 2021, and altered to an  % CAGR throughout this forecast period.

In United States the Video Audience Measurement market size is expected to grow from US$  million in 2021 to US$  million by 2028, at a CAGR of % during the forecast period 2022-2028.

Global Video Audience Measurement Scope and Market Size
Video Audience Measurement market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Video Audience Measurement market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.

For United States market, this report focuses on the Video Audience Measurement market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.

Segment by Type
    Viewing Time
    Viewing Times

Segment by Application
    TV and Smart TV
    Notebook Computer
    Desktop
    Intelligent Mobile Phone

By Region
    North America
        United States
        Canada
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
    Asia-Pacific
        China
        Japan
        South Korea
        India
        Australia
        China Taiwan
        Indonesia
        Thailand
        Malaysia
    Latin America
        Mexico
        Brazil
        Argentina
        Colombia
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE

By Company
    Comscore
    Numeris
    VideoAmp
    Tvbeat
    TVSquared
    Samba TV
    TVision Insights