Global and United States Direct Marketing Services Market Report & Forecast 2022-2028

• Description
• Table of Contents
• Table of Figures
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• Description
• Table of Contents
• Table of Figures
• PDF Download

This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.

Market Analysis and Insights: Global and United States Direct Marketing Services Market
This report focuses on global and United States Direct Marketing Services market, also covers the segmentation data of other regions in regional level and county level.

Due to the COVID-19 pandemic, the global Direct Marketing Services market size is estimated to be worth US$ 5916 million in 2022 and is forecast to a readjusted size of US$ 6820.7 million by 2028 with a CAGR of 2.4% during the review period. Fully considering the economic change by this health crisis, by Type, Direct Mail accounting for % of the Direct Marketing Services global market in 2021, is projected to value US$  million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, Business to Business was the leading segment, accounting for over  percent market share in 2021, and altered to an  % CAGR throughout this forecast period.

The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.

Global Direct Marketing Services Scope and Market Size
Direct Marketing Services market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Direct Marketing Services market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.

For United States market, this report focuses on the Direct Marketing Services market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.

Segment by Type, the Direct Marketing Services market is segmented into
    Direct Mail
    Telemarketing
    Email Marketing
    Text (SMS) Marketing
    Handouts
    Social Media Marketing
    Direct Selling
    Others

Segment by Application, the Direct Marketing Services market is segmented into
    Business to Business
    Business to Government
    Business to Consumers
    Others

Regional and Country-level Analysis
    North America
        U.S.
        Canada
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
    Asia-Pacific
        China
        Japan
        South Korea
        India
        Australia
        China Taiwan
        Indonesia
        Thailand
        Malaysia
    Latin America
        Mexico
        Brazil
        Argentina
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE

Competitive Landscape and Direct Marketing Services Market Share Analysis
Direct Marketing Services market competitive landscape provides details and data information by players. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2017-2022. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by players for the period 2017-2022. Details included are company description, major business, company total revenue and the sales, revenue generated in Direct Marketing Services business, the date to enter into the Direct Marketing Services market, Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million) introduction, recent developments, etc.

The major vendors covered:
    Rapp
    Epsilon
    Wunderman
    FCB
    Acxiom
    Harte-Hanks Direct
    OgilvyOne
    Merkle
    Harland Clarke Corp
    MRM//McCann
    DigitasLBi
    Aimia
    SourceLink
    BBDO
    SapientNitro
    Leo Burnett

 1 Study Coverage
    1.1 Direct Marketing Services Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million) Introduction
    1.2 Global Direct Marketing Services Outlook 2017 VS 2022 VS 2028
        1.2.1 Global Direct Marketing Services Market Size for the Year 2017-2028
        1.2.2 Global Direct Marketing Services Market Size for the Year 2017-2028
    1.3 Direct Marketing Services Market Size, United States VS Global, 2017 VS 2022 VS 2028
        1.3.1 The Market Share of United States Direct Marketing Services in Global, 2017 VS 2022 VS 2028
        1.3.2 The Growth Rate of Direct Marketing Services Market Size, United States VS Global, 2017 VS 2022 VS 2028
    1.4 Direct Marketing Services Market Dynamics
        1.4.1 Direct Marketing Services Industry Trends
        1.4.2 Direct Marketing Services Market Drivers
        1.4.3 Direct Marketing Services Market Challenges
        1.4.4 Direct Marketing Services Market Restraints
    1.5 Study Objectives
    1.6 Years Considered

 2 Direct Marketing Services by Type
    2.1 Direct Marketing Services Market Segment by Type
        2.1.1 Direct Mail
        2.1.2 Telemarketing
        2.1.3 Email Marketing
        2.1.4 Text (SMS) Marketing
        2.1.5 Handouts
        2.1.6 Social Media Marketing
        2.1.7 Direct Selling
        2.1.8 Others
    2.2 Global Direct Marketing Services Market Size by Type (2017, 2022 & 2028)
    2.3 Global Direct Marketing Services Market Size by Type (2017-2028)
    2.4 United States Direct Marketing Services Market Size by Type (2017, 2022 & 2028)
    2.5 United States Direct Marketing Services Market Size by Type (2017-2028)

 3 Direct Marketing Services by Application
    3.1 Direct Marketing Services Market Segment by Application
        3.1.1 Business to Business
        3.1.2 Business to Government
        3.1.3 Business to Consumers
        3.1.4 Others
    3.2 Global Direct Marketing Services Market Size by Application (2017, 2022 & 2028)
    3.3 Global Direct Marketing Services Market Size by Application (2017-2028)
    3.4 United States Direct Marketing Services Market Size by Application (2017, 2022 & 2028)
    3.5 United States Direct Marketing Services Market Size by Application (2017-2028)

 4 Global Direct Marketing Services Competitor Landscape by Company
    4.1 Global Direct Marketing Services Market Size by Company
        4.1.1 Top Global Direct Marketing Services Companies Ranked by Revenue (2021)
        4.1.2 Global Direct Marketing Services Revenue by Player (2017-2022)
    4.2 Global Direct Marketing Services Concentration Ratio (CR)
        4.2.1 Direct Marketing Services Market Concentration Ratio (CR) (2017-2022)
        4.2.2 Global Top 5 and Top 10 Largest Companies of Direct Marketing Services in 2021
        4.2.3 Global Direct Marketing Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    4.3 Global Direct Marketing Services Headquarters, Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million) Type
        4.3.1 Global Direct Marketing Services Headquarters and Area Served
        4.3.2 Global Direct Marketing Services Companies Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million) Type
        4.3.3 Date of International Companies Enter into Direct Marketing Services Market
    4.4 Companies Mergers & Acquisitions, Expansion Plans
    4.5 United States Direct Marketing Services Market Size by Company
        4.5.1 Top Direct Marketing Services Players in United States, Ranked by Revenue (2021)
        4.5.2 United States Direct Marketing Services Revenue by Players (2020, 2021 & 2022)

 5 Global Direct Marketing Services Market Size by Region
    5.1 Global Direct Marketing Services Market Size by Region: 2017 VS 2022 VS 2028
    5.2 Global Direct Marketing Services Market Size by Region (2017-2028)
        5.2.1 Global Direct Marketing Services Market Size by Region: 2017-2022
        5.2.2 Global Direct Marketing Services Market Size by Region (2023-2028)

 6 Segment in Region Level & Country Level
    6.1 North America
        6.1.1 North America Direct Marketing Services Market Size YoY Growth 2017-2028
        6.1.2 North America Direct Marketing Services Market Facts & Figures by Country (2017, 2022 & 2028)
        6.1.3 U.S.
        6.1.4 Canada
    6.2 Asia-Pacific
        6.2.1 Asia-Pacific Direct Marketing Services Market Size YoY Growth 2017-2028
        6.2.2 Asia-Pacific Direct Marketing Services Market Facts & Figures by Region (2017, 2022 & 2028)
        6.2.3 China
        6.2.4 Japan
        6.2.5 South Korea
        6.2.6 India
        6.2.7 Australia
        6.2.8 China Taiwan
        6.2.9 Indonesia
        6.2.10 Thailand
        6.2.11 Malaysia
    6.3 Europe
        6.3.1 Europe Direct Marketing Services Market Size YoY Growth 2017-2028
        6.3.2 Europe Direct Marketing Services Market Facts & Figures by Country (2017, 2022 & 2028)
        6.3.3 Germany
        6.3.4 France
        6.3.5 U.K.
        6.3.6 Italy
        6.3.7 Russia
    6.4 Latin America
        6.4.1 Latin America Direct Marketing Services Market Size YoY Growth 2017-2028
        6.4.2 Latin America Direct Marketing Services Market Facts & Figures by Country (2017, 2022 & 2028)
        6.4.3 Mexico
        6.4.4 Brazil
        6.4.5 Argentina
    6.5 Middle East and Africa
        6.5.1 Middle East and Africa Direct Marketing Services Market Size YoY Growth 2017-2028
        6.5.2 Middle East and Africa Direct Marketing Services Market Facts & Figures by Country (2017, 2022 & 2028)
        6.5.3 Turkey
        6.5.4 Saudi Arabia
        6.5.5 UAE

 7 Company Profiles
    7.1 Rapp
        7.1.1 Rapp Company Details
        7.1.2 Rapp Business Overview
        7.1.3 Rapp Direct Marketing Services Introduction
        7.1.4 Rapp Revenue in Direct Marketing Services Business (2017-2022)
        7.1.5 Rapp Recent Development
    7.2 Epsilon
        7.2.1 Epsilon Company Details
        7.2.2 Epsilon Business Overview
        7.2.3 Epsilon Direct Marketing Services Introduction
        7.2.4 Epsilon Revenue in Direct Marketing Services Business (2017-2022)
        7.2.5 Epsilon Recent Development
    7.3 Wunderman
        7.3.1 Wunderman Company Details
        7.3.2 Wunderman Business Overview
        7.3.3 Wunderman Direct Marketing Services Introduction
        7.3.4 Wunderman Revenue in Direct Marketing Services Business (2017-2022)
        7.3.5 Wunderman Recent Development
    7.4 FCB
        7.4.1 FCB Company Details
        7.4.2 FCB Business Overview
        7.4.3 FCB Direct Marketing Services Introduction
        7.4.4 FCB Revenue in Direct Marketing Services Business (2017-2022)
        7.4.5 FCB Recent Development
    7.5 Acxiom
        7.5.1 Acxiom Company Details
        7.5.2 Acxiom Business Overview
        7.5.3 Acxiom Direct Marketing Services Introduction
        7.5.4 Acxiom Revenue in Direct Marketing Services Business (2017-2022)
        7.5.5 Acxiom Recent Development
    7.6 Harte-Hanks Direct
        7.6.1 Harte-Hanks Direct Company Details
        7.6.2 Harte-Hanks Direct Business Overview
        7.6.3 Harte-Hanks Direct Direct Marketing Services Introduction
        7.6.4 Harte-Hanks Direct Revenue in Direct Marketing Services Business (2017-2022)
        7.6.5 Harte-Hanks Direct Recent Development
    7.7 OgilvyOne
        7.7.1 OgilvyOne Company Details
        7.7.2 OgilvyOne Business Overview
        7.7.3 OgilvyOne Direct Marketing Services Introduction
        7.7.4 OgilvyOne Revenue in Direct Marketing Services Business (2017-2022)
        7.7.5 OgilvyOne Recent Development
    7.8 Merkle
        7.8.1 Merkle Company Details
        7.8.2 Merkle Business Overview
        7.8.3 Merkle Direct Marketing Services Introduction
        7.8.4 Merkle Revenue in Direct Marketing Services Business (2017-2022)
        7.8.5 Merkle Recent Development
    7.9 Harland Clarke Corp
        7.9.1 Harland Clarke Corp Company Details
        7.9.2 Harland Clarke Corp Business Overview
        7.9.3 Harland Clarke Corp Direct Marketing Services Introduction
        7.9.4 Harland Clarke Corp Revenue in Direct Marketing Services Business (2017-2022)
        7.9.5 Harland Clarke Corp Recent Development
    7.10 MRM//McCann
        7.10.1 MRM//McCann Company Details
        7.10.2 MRM//McCann Business Overview
        7.10.3 MRM//McCann Direct Marketing Services Introduction
        7.10.4 MRM//McCann Revenue in Direct Marketing Services Business (2017-2022)
        7.10.5 MRM//McCann Recent Development
    7.11 DigitasLBi
        7.11.1 DigitasLBi Company Details
        7.11.2 DigitasLBi Business Overview
        7.11.3 DigitasLBi Direct Marketing Services Introduction
        7.11.4 DigitasLBi Revenue in Direct Marketing Services Business (2017-2022)
        7.11.5 DigitasLBi Recent Development
    7.12 Aimia
        7.12.1 Aimia Company Details
        7.12.2 Aimia Business Overview
        7.12.3 Aimia Direct Marketing Services Introduction
        7.12.4 Aimia Revenue in Direct Marketing Services Business (2017-2022)
        7.12.5 Aimia Recent Development
    7.13 SourceLink
        7.13.1 SourceLink Company Details
        7.13.2 SourceLink Business Overview
        7.13.3 SourceLink Direct Marketing Services Introduction
        7.13.4 SourceLink Revenue in Direct Marketing Services Business (2017-2022)
        7.13.5 SourceLink Recent Development
    7.14 BBDO
        7.14.1 BBDO Company Details
        7.14.2 BBDO Business Overview
        7.14.3 BBDO Direct Marketing Services Introduction
        7.14.4 BBDO Revenue in Direct Marketing Services Business (2017-2022)
        7.14.5 BBDO Recent Development
    7.15 SapientNitro
        7.15.1 SapientNitro Company Details
        7.15.2 SapientNitro Business Overview
        7.15.3 SapientNitro Direct Marketing Services Introduction
        7.15.4 SapientNitro Revenue in Direct Marketing Services Business (2017-2022)
        7.15.5 SapientNitro Recent Development
    7.16 Leo Burnett
        7.16.1 Leo Burnett Company Details
        7.16.2 Leo Burnett Business Overview
        7.16.3 Leo Burnett Direct Marketing Services Introduction
        7.16.4 Leo Burnett Revenue in Direct Marketing Services Business (2017-2022)
        7.16.5 Leo Burnett Recent Development

 8 Research Findings and Conclusion

 9 Appendix
    9.1 Research Methodology
        9.1.1 Methodology/Research Approach
        9.1.2 Data Source
    9.2 Author Details
    9.3 Disclaimer

List of Tables
    Table 1. Direct Marketing Services Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028)
    Table 2. Direct Marketing Services Market Trends
    Table 3. Direct Marketing Services Market Drivers
    Table 4. Direct Marketing Services Market Challenges
    Table 5. Direct Marketing Services Market Restraints
    Table 6. Global Direct Marketing Services Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 7. United States Direct Marketing Services Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 8. Global Direct Marketing Services Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 9. United States Direct Marketing Services Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 10. Top Direct Marketing Services Companies in Global Market, Ranking by Revenue (2021)
    Table 11. Global Direct Marketing Services Revenue by Player, (US$ Million), 2017-2022
    Table 12. Global Direct Marketing Services Revenue Share by Player, 2017-2022
    Table 13. Global Direct Marketing Services Companies Market Concentration Ratio (CR5 and HHI)
    Table 14. Global Direct Marketing Services by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Direct Marketing Services as of 2021)
    Table 15. Top Players of Direct Marketing Services in Global Market, Headquarters and Area Served
    Table 16. Companies Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million) Type
    Table 17. Date of International Companies Enter into Direct Marketing Services Market
    Table 18. Companies Mergers & Acquisitions, Expansion Plans
    Table 19. Top Direct Marketing Services Players in United States Market, Ranking by Revenue (2021)
    Table 20. United States Direct Marketing Services Revenue by Players, (US$ Million), 2020, 2021 & 2022
    Table 21. United States Direct Marketing Services Revenue Share by Players, 2020, 2021 & 2022
    Table 22. Global Direct Marketing Services Market Size by Region (US$ Million): 2017 VS 2022 VS 2028
    Table 23. Global Direct Marketing Services Market Size by Region (2017-2022) & (US$ Million)
    Table 24. Global Direct Marketing Services Market Size Forecast by Region (2023-2028) & (US$ Million)
    Table 25. North America Direct Marketing Services Sales in Value by Country (2017-2028) & (US$ Million)
    Table 26. Asia Pacific Direct Marketing Services Sales in Value by Region (2017-2028) & (US$ Million)
    Table 27. Europe Direct Marketing Services Sales in Value by Country (2017-2028) & (US$ Million)
    Table 28. Latin Americaa Direct Marketing Services Sales in Value by Country (2017-2028) & (US$ Million)
    Table 29. Middle East and Africa Direct Marketing Services Sales in Value by Country (2017-2028) & (US$ Million)
    Table 30. Rapp Company Details
    Table 31. Rapp Business Overview
    Table 32. Rapp Direct Marketing Services Product
    Table 33. Rapp Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 34. Rapp Recent Development
    Table 35. Epsilon Company Details
    Table 36. Epsilon Business Overview
    Table 37. Epsilon Direct Marketing Services Product
    Table 38. Epsilon Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 39. Epsilon Recent Development
    Table 40. Wunderman Company Details
    Table 41. Wunderman Business Overview
    Table 42. Wunderman Direct Marketing Services Product
    Table 43. Wunderman Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 44. Wunderman Recent Development
    Table 45. FCB Company Details
    Table 46. FCB Business Overview
    Table 47. FCB Direct Marketing Services Product
    Table 48. FCB Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 49. FCB Recent Development
    Table 50. Acxiom Company Details
    Table 51. Acxiom Business Overview
    Table 52. Acxiom Direct Marketing Services Product
    Table 53. Acxiom Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 54. Acxiom Recent Development
    Table 55. Harte-Hanks Direct Company Details
    Table 56. Harte-Hanks Direct Business Overview
    Table 57. Harte-Hanks Direct Direct Marketing Services Product
    Table 58. Harte-Hanks Direct Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 59. Harte-Hanks Direct Recent Development
    Table 60. OgilvyOne Company Details
    Table 61. OgilvyOne Business Overview
    Table 62. OgilvyOne Direct Marketing Services Product
    Table 63. OgilvyOne Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 64. OgilvyOne Recent Development
    Table 65. Merkle Company Details
    Table 66. Merkle Business Overview
    Table 67. Merkle Direct Marketing Services Product
    Table 68. Merkle Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 69. Merkle Recent Development
    Table 70. Harland Clarke Corp Company Details
    Table 71. Harland Clarke Corp Business Overview
    Table 72. Harland Clarke Corp Direct Marketing Services Product
    Table 73. Harland Clarke Corp Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 74. Harland Clarke Corp Recent Development
    Table 75. MRM//McCann Company Details
    Table 76. MRM//McCann Business Overview
    Table 77. MRM//McCann Direct Marketing Services Product
    Table 78. MRM//McCann Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 79. MRM//McCann Recent Development
    Table 80. DigitasLBi Company Details
    Table 81. DigitasLBi Business Overview
    Table 82. DigitasLBi Direct Marketing Services Product
    Table 83. DigitasLBi Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 84. DigitasLBi Recent Development
    Table 85. Aimia Company Details
    Table 86. Aimia Business Overview
    Table 87. Aimia Direct Marketing Services Product
    Table 88. Aimia Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 89. Aimia Recent Development
    Table 90. SourceLink Company Details
    Table 91. SourceLink Business Overview
    Table 92. SourceLink Direct Marketing Services Product
    Table 93. SourceLink Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 94. SourceLink Recent Development
    Table 95. BBDO Company Details
    Table 96. BBDO Business Overview
    Table 97. BBDO Direct Marketing Services Product
    Table 98. BBDO Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 99. BBDO Recent Development
    Table 100. SapientNitro Company Details
    Table 101. SapientNitro Business Overview
    Table 102. SapientNitro Direct Marketing Services Product
    Table 103. SapientNitro Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 104. SapientNitro Recent Development
    Table 105. Leo Burnett Company Details
    Table 106. Leo Burnett Business Overview
    Table 107. Leo Burnett Direct Marketing Services Product
    Table 108. Leo Burnett Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million)
    Table 109. Leo Burnett Recent Development
    Table 110. Research Programs/Design for This Report
    Table 111. Key Data Information from Secondary Sources
    Table 112. Key Data Information from Primary Sources
List of Figures
    Figure 1. Direct Marketing Services Product Picture
    Figure 2. Global Direct Marketing Services Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 3. Global Direct Marketing Services Market Size 2017-2028 (US$ Million)
    Figure 4. United States Direct Marketing Services Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 5. United States Direct Marketing Services Market Size 2017-2028 (US$ Million)
    Figure 6. United States Direct Marketing Services Market Share in Global 2017-2028
    Figure 7. Direct Marketing Services Report Years Considered
    Figure 8. Product Picture of Direct Mail
    Figure 9. Product Picture of Telemarketing
    Figure 10. Product Picture of Email Marketing
    Figure 11. Product Picture of Text (SMS) Marketing
    Figure 12. Product Picture of Handouts
    Figure 13. Product Picture of Social Media Marketing
    Figure 14. Product Picture of Direct Selling
    Figure 15. Product Picture of Others
    Figure 16. Global Direct Marketing Services Market Share by Type in 2022 & 2028
    Figure 17. Global Direct Marketing Services Market Size by Type (2017-2028) & (US$ Million)
    Figure 18. Global Direct Marketing Services Market Share by Type (2017-2028)
    Figure 19. United States Direct Marketing Services Market Share by Type in 2022 & 2028
    Figure 20. United States Direct Marketing Services Market Size by Type (2017-2028) & (US$ Million)
    Figure 21. United States Direct Marketing Services Market Share by Type (2017-2028)
    Figure 22. Product Picture of Business to Business
    Figure 23. Product Picture of Business to Government
    Figure 24. Product Picture of Business to Consumers
    Figure 25. Product Picture of Others
    Figure 26. Global Direct Marketing Services Market Share by Application in 2022 & 2028
    Figure 27. Global Direct Marketing Services Market Size by Application (2017-2028) & (US$ Million)
    Figure 28. Global Direct Marketing Services Market Share by Application (2017-2028)
    Figure 29. United States Direct Marketing Services Market Share by Application in 2022 & 2028
    Figure 30. United States Direct Marketing Services Market Size by Application (2017-2028) & (US$ Million)
    Figure 31. United States Direct Marketing Services Market Share by Application (2017-2028)
    Figure 32. North America Direct Marketing Services Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 33. U.S. Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 34. Canada Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 35. Europe Direct Marketing Services Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 36. Germany Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 37. France Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 38. U.K. Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 39. Italy Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 40. Russia Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 41. Asia-Pacific Direct Marketing Services Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 42. China Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 43. Japan Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 44. South Korea Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 45. India Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 46. Australia Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 47. China Taiwan Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 48. Indonesia Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 49. Thailand Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 50. Malaysia Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 51. Latin America Direct Marketing Services Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 52. Mexico Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 53. Brazil Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 54. Argentina Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 55. Middle East & Africa Direct Marketing Services Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 56. Turkey Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 57. Saudi Arabia Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 58. UAE Direct Marketing Services Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 59. Rapp Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 60. Epsilon Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 61. Wunderman Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 62. FCB Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 63. Acxiom Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 64. Harte-Hanks Direct Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 65. OgilvyOne Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 66. Merkle Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 67. Harland Clarke Corp Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 68. MRM//McCann Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 69. DigitasLBi Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 70. Aimia Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 71. SourceLink Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 72. BBDO Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 73. SapientNitro Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 74. Leo Burnett Revenue Growth Rate in Direct Marketing Services Business (2017-2022)
    Figure 75. Bottom-up and Top-down Approaches for This Report
    Figure 76. Data Triangulation
    Figure 77. Key Executives Interviewed

This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.

Market Analysis and Insights: Global and United States Direct Marketing Services Market
This report focuses on global and United States Direct Marketing Services market, also covers the segmentation data of other regions in regional level and county level.

Due to the COVID-19 pandemic, the global Direct Marketing Services market size is estimated to be worth US$ 5916 million in 2022 and is forecast to a readjusted size of US$ 6820.7 million by 2028 with a CAGR of 2.4% during the review period. Fully considering the economic change by this health crisis, by Type, Direct Mail accounting for % of the Direct Marketing Services global market in 2021, is projected to value US$  million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, Business to Business was the leading segment, accounting for over  percent market share in 2021, and altered to an  % CAGR throughout this forecast period.

The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.

Global Direct Marketing Services Scope and Market Size
Direct Marketing Services market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Direct Marketing Services market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.

For United States market, this report focuses on the Direct Marketing Services market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.

Segment by Type, the Direct Marketing Services market is segmented into
    Direct Mail
    Telemarketing
    Email Marketing
    Text (SMS) Marketing
    Handouts
    Social Media Marketing
    Direct Selling
    Others

Segment by Application, the Direct Marketing Services market is segmented into
    Business to Business
    Business to Government
    Business to Consumers
    Others

Regional and Country-level Analysis
    North America
        U.S.
        Canada
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
    Asia-Pacific
        China
        Japan
        South Korea
        India
        Australia
        China Taiwan
        Indonesia
        Thailand
        Malaysia
    Latin America
        Mexico
        Brazil
        Argentina
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE

Competitive Landscape and Direct Marketing Services Market Share Analysis
Direct Marketing Services market competitive landscape provides details and data information by players. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2017-2022. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by players for the period 2017-2022. Details included are company description, major business, company total revenue and the sales, revenue generated in Direct Marketing Services business, the date to enter into the Direct Marketing Services market, Revenue in Direct Marketing Services Business (2017-2022) & (US$ Million) introduction, recent developments, etc.

The major vendors covered:
    Rapp
    Epsilon
    Wunderman
    FCB
    Acxiom
    Harte-Hanks Direct
    OgilvyOne
    Merkle
    Harland Clarke Corp
    MRM//McCann
    DigitasLBi
    Aimia
    SourceLink
    BBDO
    SapientNitro
    Leo Burnett