Global and United States Brand Licensing Market Report & Forecast 2022-2028

• Description
• Table of Contents
• Table of Figures
• PDF Download

• Description
• Table of Contents
• Table of Figures
• PDF Download

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.  In a brand licensing transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

Market Analysis and Insights: Global and United States Brand Licensing Market
This report focuses on global and United States Brand Licensing market, also covers the segmentation data of other regions in regional level and county level.

Due to the COVID-19 pandemic, the global Brand Licensing market size is estimated to be worth US$ 290910 million in 2022 and is forecast to a readjusted size of US$ 389850 million by 2028 with a CAGR of 5.0% during the review period. Fully considering the economic change by this health crisis, by Type, Apparels accounting for % of the Brand Licensing global market in 2021, is projected to value US$  million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, Entertainment was the leading segment, accounting for over  percent market share in 2021, and altered to an  % CAGR throughout this forecast period.

Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent.

Global Brand Licensing Scope and Market Size
Brand Licensing market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Brand Licensing market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.

For United States market, this report focuses on the Brand Licensing market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.

Segment by Type, the Brand Licensing market is segmented into
    Apparels
    Toys
    Accessories
    Home Decoration
    Software/Video Games
    Food and Beverage
    Others

Segment by Application, the Brand Licensing market is segmented into
    Entertainment
    Corporate Trademarks/Brand
    Fashion
    Sports
    Others

Regional and Country-level Analysis
    North America
        U.S.
        Canada
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
    Asia-Pacific
        China
        Japan
        South Korea
        India
        Australia
        Taiwan
        Indonesia
        Thailand
        Malaysia
        Philippines
        Vietnam
    Latin America
        Mexico
        Brazil
        Argentina
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE

Competitive Landscape and Brand Licensing Market Share Analysis
Brand Licensing market competitive landscape provides details and data information by players. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2017-2022. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by players for the period 2017-2022. Details included are company description, major business, company total revenue and the sales, revenue generated in Brand Licensing business, the date to enter into the Brand Licensing market, Revenue in Brand Licensing Business (2017-2022) & (US$ Million) introduction, recent developments, etc.

The major vendors covered:
    The Walt Disney Company
    Meredith Corporation
    PVH Corp.
    Iconix Brand Group
    Authentic Brands Group
    Universal Brand Development
    Nickelodeon (ViacomCBS)
    Major League Baseball
    Learfield IMG College
    Sanrio
    Sequential Brands Group
    Hasbro
    General Motors
    National Basketball Association
    Electrolux
    National Football League
    WarnerMedia
    The Pokémon Company International
    Procter & Gamble
    Ferrari
    Ralph Lauren
    Mattel
    Ford Motor Company
    BBC Worldwide
    The Hershey Company
    Stanley Black & Decker
    PGA Tour
    National Hockey League
    Sunkist Growers
    WWE

 1 Study Coverage
    1.1 Brand Licensing Revenue in Brand Licensing Business (2017-2022) & (US$ Million) Introduction
    1.2 Global Brand Licensing Outlook 2017 VS 2022 VS 2028
        1.2.1 Global Brand Licensing Market Size for the Year 2017-2028
        1.2.2 Global Brand Licensing Market Size for the Year 2017-2028
    1.3 Brand Licensing Market Size, United States VS Global, 2017 VS 2022 VS 2028
        1.3.1 The Market Share of United States Brand Licensing in Global, 2017 VS 2022 VS 2028
        1.3.2 The Growth Rate of Brand Licensing Market Size, United States VS Global, 2017 VS 2022 VS 2028
    1.4 Brand Licensing Market Dynamics
        1.4.1 Brand Licensing Industry Trends
        1.4.2 Brand Licensing Market Drivers
        1.4.3 Brand Licensing Market Challenges
        1.4.4 Brand Licensing Market Restraints
    1.5 Study Objectives
    1.6 Years Considered

 2 Brand Licensing by Type
    2.1 Brand Licensing Market Segment by Type
        2.1.1 Apparels
        2.1.2 Toys
        2.1.3 Accessories
        2.1.4 Home Decoration
        2.1.5 Software/Video Games
        2.1.6 Food and Beverage
        2.1.7 Others
    2.2 Global Brand Licensing Market Size by Type (2017, 2022 & 2028)
    2.3 Global Brand Licensing Market Size by Type (2017-2028)
    2.4 United States Brand Licensing Market Size by Type (2017, 2022 & 2028)
    2.5 United States Brand Licensing Market Size by Type (2017-2028)

 3 Brand Licensing by Application
    3.1 Brand Licensing Market Segment by Application
        3.1.1 Entertainment
        3.1.2 Corporate Trademarks/Brand
        3.1.3 Fashion
        3.1.4 Sports
        3.1.5 Others
    3.2 Global Brand Licensing Market Size by Application (2017, 2022 & 2028)
    3.3 Global Brand Licensing Market Size by Application (2017-2028)
    3.4 United States Brand Licensing Market Size by Application (2017, 2022 & 2028)
    3.5 United States Brand Licensing Market Size by Application (2017-2028)

 4 Global Brand Licensing Competitor Landscape by Company
    4.1 Global Brand Licensing Market Size by Company
        4.1.1 Top Global Brand Licensing Companies Ranked by Revenue (2021)
        4.1.2 Global Brand Licensing Revenue by Player (2017-2022)
    4.2 Global Brand Licensing Concentration Ratio (CR)
        4.2.1 Brand Licensing Market Concentration Ratio (CR) (2017-2022)
        4.2.2 Global Top 5 and Top 10 Largest Companies of Brand Licensing in 2021
        4.2.3 Global Brand Licensing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    4.3 Global Brand Licensing Headquarters, Revenue in Brand Licensing Business (2017-2022) & (US$ Million) Type
        4.3.1 Global Brand Licensing Headquarters and Area Served
        4.3.2 Global Brand Licensing Companies Revenue in Brand Licensing Business (2017-2022) & (US$ Million) Type
        4.3.3 Date of International Companies Enter into Brand Licensing Market
    4.4 Companies Mergers & Acquisitions, Expansion Plans
    4.5 United States Brand Licensing Market Size by Company
        4.5.1 Top Brand Licensing Players in United States, Ranked by Revenue (2021)
        4.5.2 United States Brand Licensing Revenue by Players (2020, 2021 & 2022)

 5 Global Brand Licensing Market Size by Region
    5.1 Global Brand Licensing Market Size by Region: 2017 VS 2022 VS 2028
    5.2 Global Brand Licensing Market Size by Region (2017-2028)
        5.2.1 Global Brand Licensing Market Size by Region: 2017-2022
        5.2.2 Global Brand Licensing Market Size by Region (2023-2028)

 6 Segment in Region Level & Country Level
    6.1 North America
        6.1.1 North America Brand Licensing Market Size YoY Growth 2017-2028
        6.1.2 North America Brand Licensing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.1.3 U.S.
        6.1.4 Canada
    6.2 Asia-Pacific
        6.2.1 Asia-Pacific Brand Licensing Market Size YoY Growth 2017-2028
        6.2.2 Asia-Pacific Brand Licensing Market Facts & Figures by Region (2017, 2022 & 2028)
        6.2.3 China
        6.2.4 Japan
        6.2.5 South Korea
        6.2.6 India
        6.2.7 Australia
        6.2.8 Taiwan
        6.2.9 Indonesia
        6.2.10 Thailand
        6.2.11 Malaysia
        6.2.12 Philippines
    6.3 Europe
        6.3.1 Europe Brand Licensing Market Size YoY Growth 2017-2028
        6.3.2 Europe Brand Licensing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.3.3 Germany
        6.3.4 France
        6.3.5 U.K.
        6.3.6 Italy
        6.3.7 Russia
    6.4 Latin America
        6.4.1 Latin America Brand Licensing Market Size YoY Growth 2017-2028
        6.4.2 Latin America Brand Licensing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.4.3 Mexico
        6.4.4 Brazil
        6.4.5 Argentina
    6.5 Middle East and Africa
        6.5.1 Middle East and Africa Brand Licensing Market Size YoY Growth 2017-2028
        6.5.2 Middle East and Africa Brand Licensing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.5.3 Turkey
        6.5.4 Saudi Arabia
        6.5.5 UAE

 7 Company Profiles
    7.1 The Walt Disney Company
        7.1.1 The Walt Disney Company Company Details
        7.1.2 The Walt Disney Company Business Overview
        7.1.3 The Walt Disney Company Brand Licensing Introduction
        7.1.4 The Walt Disney Company Revenue in Brand Licensing Business (2017-2022)
        7.1.5 The Walt Disney Company Recent Development
    7.2 Meredith Corporation
        7.2.1 Meredith Corporation Company Details
        7.2.2 Meredith Corporation Business Overview
        7.2.3 Meredith Corporation Brand Licensing Introduction
        7.2.4 Meredith Corporation Revenue in Brand Licensing Business (2017-2022)
        7.2.5 Meredith Corporation Recent Development
    7.3 PVH Corp.
        7.3.1 PVH Corp. Company Details
        7.3.2 PVH Corp. Business Overview
        7.3.3 PVH Corp. Brand Licensing Introduction
        7.3.4 PVH Corp. Revenue in Brand Licensing Business (2017-2022)
        7.3.5 PVH Corp. Recent Development
    7.4 Iconix Brand Group
        7.4.1 Iconix Brand Group Company Details
        7.4.2 Iconix Brand Group Business Overview
        7.4.3 Iconix Brand Group Brand Licensing Introduction
        7.4.4 Iconix Brand Group Revenue in Brand Licensing Business (2017-2022)
        7.4.5 Iconix Brand Group Recent Development
    7.5 Authentic Brands Group
        7.5.1 Authentic Brands Group Company Details
        7.5.2 Authentic Brands Group Business Overview
        7.5.3 Authentic Brands Group Brand Licensing Introduction
        7.5.4 Authentic Brands Group Revenue in Brand Licensing Business (2017-2022)
        7.5.5 Authentic Brands Group Recent Development
    7.6 Universal Brand Development
        7.6.1 Universal Brand Development Company Details
        7.6.2 Universal Brand Development Business Overview
        7.6.3 Universal Brand Development Brand Licensing Introduction
        7.6.4 Universal Brand Development Revenue in Brand Licensing Business (2017-2022)
        7.6.5 Universal Brand Development Recent Development
    7.7 Nickelodeon (ViacomCBS)
        7.7.1 Nickelodeon (ViacomCBS) Company Details
        7.7.2 Nickelodeon (ViacomCBS) Business Overview
        7.7.3 Nickelodeon (ViacomCBS) Brand Licensing Introduction
        7.7.4 Nickelodeon (ViacomCBS) Revenue in Brand Licensing Business (2017-2022)
        7.7.5 Nickelodeon (ViacomCBS) Recent Development
    7.8 Major League Baseball
        7.8.1 Major League Baseball Company Details
        7.8.2 Major League Baseball Business Overview
        7.8.3 Major League Baseball Brand Licensing Introduction
        7.8.4 Major League Baseball Revenue in Brand Licensing Business (2017-2022)
        7.8.5 Major League Baseball Recent Development
    7.9 Learfield IMG College
        7.9.1 Learfield IMG College Company Details
        7.9.2 Learfield IMG College Business Overview
        7.9.3 Learfield IMG College Brand Licensing Introduction
        7.9.4 Learfield IMG College Revenue in Brand Licensing Business (2017-2022)
        7.9.5 Learfield IMG College Recent Development
    7.10 Sanrio
        7.10.1 Sanrio Company Details
        7.10.2 Sanrio Business Overview
        7.10.3 Sanrio Brand Licensing Introduction
        7.10.4 Sanrio Revenue in Brand Licensing Business (2017-2022)
        7.10.5 Sanrio Recent Development
    7.11 Sequential Brands Group
        7.11.1 Sequential Brands Group Company Details
        7.11.2 Sequential Brands Group Business Overview
        7.11.3 Sequential Brands Group Brand Licensing Introduction
        7.11.4 Sequential Brands Group Revenue in Brand Licensing Business (2017-2022)
        7.11.5 Sequential Brands Group Recent Development
    7.12 Hasbro
        7.12.1 Hasbro Company Details
        7.12.2 Hasbro Business Overview
        7.12.3 Hasbro Brand Licensing Introduction
        7.12.4 Hasbro Revenue in Brand Licensing Business (2017-2022)
        7.12.5 Hasbro Recent Development
    7.13 General Motors
        7.13.1 General Motors Company Details
        7.13.2 General Motors Business Overview
        7.13.3 General Motors Brand Licensing Introduction
        7.13.4 General Motors Revenue in Brand Licensing Business (2017-2022)
        7.13.5 General Motors Recent Development
    7.14 National Basketball Association
        7.14.1 National Basketball Association Company Details
        7.14.2 National Basketball Association Business Overview
        7.14.3 National Basketball Association Brand Licensing Introduction
        7.14.4 National Basketball Association Revenue in Brand Licensing Business (2017-2022)
        7.14.5 National Basketball Association Recent Development
    7.15 Electrolux
        7.15.1 Electrolux Company Details
        7.15.2 Electrolux Business Overview
        7.15.3 Electrolux Brand Licensing Introduction
        7.15.4 Electrolux Revenue in Brand Licensing Business (2017-2022)
        7.15.5 Electrolux Recent Development
    7.16 National Football League
        7.16.1 National Football League Company Details
        7.16.2 National Football League Business Overview
        7.16.3 National Football League Brand Licensing Introduction
        7.16.4 National Football League Revenue in Brand Licensing Business (2017-2022)
        7.16.5 National Football League Recent Development
    7.17 WarnerMedia
        7.17.1 WarnerMedia Company Details
        7.17.2 WarnerMedia Business Overview
        7.17.3 WarnerMedia Brand Licensing Introduction
        7.17.4 WarnerMedia Revenue in Brand Licensing Business (2017-2022)
        7.17.5 WarnerMedia Recent Development
    7.18 The Pokémon Company International
        7.18.1 The Pokémon Company International Company Details
        7.18.2 The Pokémon Company International Business Overview
        7.18.3 The Pokémon Company International Brand Licensing Introduction
        7.18.4 The Pokémon Company International Revenue in Brand Licensing Business (2017-2022)
        7.18.5 The Pokémon Company International Recent Development
    7.19 Procter & Gamble
        7.19.1 Procter & Gamble Company Details
        7.19.2 Procter & Gamble Business Overview
        7.19.3 Procter & Gamble Brand Licensing Introduction
        7.19.4 Procter & Gamble Revenue in Brand Licensing Business (2017-2022)
        7.19.5 Procter & Gamble Recent Development
    7.20 Ferrari
        7.20.1 Ferrari Company Details
        7.20.2 Ferrari Business Overview
        7.20.3 Ferrari Brand Licensing Introduction
        7.20.4 Ferrari Revenue in Brand Licensing Business (2017-2022)
        7.20.5 Ferrari Recent Development
    7.21 Ralph Lauren
        7.21.1 Ralph Lauren Company Details
        7.21.2 Ralph Lauren Business Overview
        7.21.3 Ralph Lauren Brand Licensing Introduction
        7.21.4 Ralph Lauren Revenue in Brand Licensing Business (2017-2022)
        7.21.5 Ralph Lauren Recent Development
    7.22 Mattel
        7.22.1 Mattel Company Details
        7.22.2 Mattel Business Overview
        7.22.3 Mattel Brand Licensing Introduction
        7.22.4 Mattel Revenue in Brand Licensing Business (2017-2022)
        7.22.5 Mattel Recent Development
    7.23 Ford Motor Company
        7.23.1 Ford Motor Company Company Details
        7.23.2 Ford Motor Company Business Overview
        7.23.3 Ford Motor Company Brand Licensing Introduction
        7.23.4 Ford Motor Company Revenue in Brand Licensing Business (2017-2022)
        7.23.5 Ford Motor Company Recent Development
    7.24 BBC Worldwide
        7.24.1 BBC Worldwide Company Details
        7.24.2 BBC Worldwide Business Overview
        7.24.3 BBC Worldwide Brand Licensing Introduction
        7.24.4 BBC Worldwide Revenue in Brand Licensing Business (2017-2022)
        7.24.5 BBC Worldwide Recent Development
    7.25 The Hershey Company
        7.25.1 The Hershey Company Company Details
        7.25.2 The Hershey Company Business Overview
        7.25.3 The Hershey Company Brand Licensing Introduction
        7.25.4 The Hershey Company Revenue in Brand Licensing Business (2017-2022)
        7.25.5 The Hershey Company Recent Development
    7.26 Stanley Black & Decker
        7.26.1 Stanley Black & Decker Company Details
        7.26.2 Stanley Black & Decker Business Overview
        7.26.3 Stanley Black & Decker Brand Licensing Introduction
        7.26.4 Stanley Black & Decker Revenue in Brand Licensing Business (2017-2022)
        7.26.5 Stanley Black & Decker Recent Development
    7.27 PGA Tour
        7.27.1 PGA Tour Company Details
        7.27.2 PGA Tour Business Overview
        7.27.3 PGA Tour Brand Licensing Introduction
        7.27.4 PGA Tour Revenue in Brand Licensing Business (2017-2022)
        7.27.5 PGA Tour Recent Development
    7.28 National Hockey League
        7.28.1 National Hockey League Company Details
        7.28.2 National Hockey League Business Overview
        7.28.3 National Hockey League Brand Licensing Introduction
        7.28.4 National Hockey League Revenue in Brand Licensing Business (2017-2022)
        7.28.5 National Hockey League Recent Development
    7.29 Sunkist Growers
        7.29.1 Sunkist Growers Company Details
        7.29.2 Sunkist Growers Business Overview
        7.29.3 Sunkist Growers Brand Licensing Introduction
        7.29.4 Sunkist Growers Revenue in Brand Licensing Business (2017-2022)
        7.29.5 Sunkist Growers Recent Development
    7.30 WWE
        7.30.1 WWE Company Details
        7.30.2 WWE Business Overview
        7.30.3 WWE Brand Licensing Introduction
        7.30.4 WWE Revenue in Brand Licensing Business (2017-2022)
        7.30.5 WWE Recent Development

 8 Research Findings and Conclusion

 9 Appendix
    9.1 Research Methodology
        9.1.1 Methodology/Research Approach
        9.1.2 Data Source
    9.2 Author Details
    9.3 Disclaimer

List of Tables
    Table 1. Brand Licensing Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028)
    Table 2. Brand Licensing Market Trends
    Table 3. Brand Licensing Market Drivers
    Table 4. Brand Licensing Market Challenges
    Table 5. Brand Licensing Market Restraints
    Table 6. Global Brand Licensing Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 7. United States Brand Licensing Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 8. Global Brand Licensing Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 9. United States Brand Licensing Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 10. Top Brand Licensing Companies in Global Market, Ranking by Revenue (2021)
    Table 11. Global Brand Licensing Revenue by Player, (US$ Million), 2017-2022
    Table 12. Global Brand Licensing Revenue Share by Player, 2017-2022
    Table 13. Global Brand Licensing Companies Market Concentration Ratio (CR5 and HHI)
    Table 14. Global Brand Licensing by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Licensing as of 2021)
    Table 15. Top Players of Brand Licensing in Global Market, Headquarters and Area Served
    Table 16. Companies Revenue in Brand Licensing Business (2017-2022) & (US$ Million) Type
    Table 17. Date of International Companies Enter into Brand Licensing Market
    Table 18. Companies Mergers & Acquisitions, Expansion Plans
    Table 19. Top Brand Licensing Players in United States Market, Ranking by Revenue (2021)
    Table 20. United States Brand Licensing Revenue by Players, (US$ Million), 2020, 2021 & 2022
    Table 21. United States Brand Licensing Revenue Share by Players, 2020, 2021 & 2022
    Table 22. Global Brand Licensing Market Size by Region (US$ Million): 2017 VS 2022 VS 2028
    Table 23. Global Brand Licensing Market Size by Region (2017-2022) & (US$ Million)
    Table 24. Global Brand Licensing Market Size Forecast by Region (2023-2028) & (US$ Million)
    Table 25. North America Brand Licensing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 26. Asia Pacific Brand Licensing Sales in Value by Region (2017-2028) & (US$ Million)
    Table 27. Europe Brand Licensing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 28. Latin Americaa Brand Licensing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 29. Middle East and Africa Brand Licensing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 30. The Walt Disney Company Company Details
    Table 31. The Walt Disney Company Business Overview
    Table 32. The Walt Disney Company Brand Licensing Product
    Table 33. The Walt Disney Company Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 34. The Walt Disney Company Recent Development
    Table 35. Meredith Corporation Company Details
    Table 36. Meredith Corporation Business Overview
    Table 37. Meredith Corporation Brand Licensing Product
    Table 38. Meredith Corporation Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 39. Meredith Corporation Recent Development
    Table 40. PVH Corp. Company Details
    Table 41. PVH Corp. Business Overview
    Table 42. PVH Corp. Brand Licensing Product
    Table 43. PVH Corp. Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 44. PVH Corp. Recent Development
    Table 45. Iconix Brand Group Company Details
    Table 46. Iconix Brand Group Business Overview
    Table 47. Iconix Brand Group Brand Licensing Product
    Table 48. Iconix Brand Group Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 49. Iconix Brand Group Recent Development
    Table 50. Authentic Brands Group Company Details
    Table 51. Authentic Brands Group Business Overview
    Table 52. Authentic Brands Group Brand Licensing Product
    Table 53. Authentic Brands Group Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 54. Authentic Brands Group Recent Development
    Table 55. Universal Brand Development Company Details
    Table 56. Universal Brand Development Business Overview
    Table 57. Universal Brand Development Brand Licensing Product
    Table 58. Universal Brand Development Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 59. Universal Brand Development Recent Development
    Table 60. Nickelodeon (ViacomCBS) Company Details
    Table 61. Nickelodeon (ViacomCBS) Business Overview
    Table 62. Nickelodeon (ViacomCBS) Brand Licensing Product
    Table 63. Nickelodeon (ViacomCBS) Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 64. Nickelodeon (ViacomCBS) Recent Development
    Table 65. Major League Baseball Company Details
    Table 66. Major League Baseball Business Overview
    Table 67. Major League Baseball Brand Licensing Product
    Table 68. Major League Baseball Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 69. Major League Baseball Recent Development
    Table 70. Learfield IMG College Company Details
    Table 71. Learfield IMG College Business Overview
    Table 72. Learfield IMG College Brand Licensing Product
    Table 73. Learfield IMG College Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 74. Learfield IMG College Recent Development
    Table 75. Sanrio Company Details
    Table 76. Sanrio Business Overview
    Table 77. Sanrio Brand Licensing Product
    Table 78. Sanrio Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 79. Sanrio Recent Development
    Table 80. Sequential Brands Group Company Details
    Table 81. Sequential Brands Group Business Overview
    Table 82. Sequential Brands Group Brand Licensing Product
    Table 83. Sequential Brands Group Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 84. Sequential Brands Group Recent Development
    Table 85. Hasbro Company Details
    Table 86. Hasbro Business Overview
    Table 87. Hasbro Brand Licensing Product
    Table 88. Hasbro Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 89. Hasbro Recent Development
    Table 90. General Motors Company Details
    Table 91. General Motors Business Overview
    Table 92. General Motors Brand Licensing Product
    Table 93. General Motors Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 94. General Motors Recent Development
    Table 95. National Basketball Association Company Details
    Table 96. National Basketball Association Business Overview
    Table 97. National Basketball Association Brand Licensing Product
    Table 98. National Basketball Association Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 99. National Basketball Association Recent Development
    Table 100. Electrolux Company Details
    Table 101. Electrolux Business Overview
    Table 102. Electrolux Brand Licensing Product
    Table 103. Electrolux Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 104. Electrolux Recent Development
    Table 105. National Football League Company Details
    Table 106. National Football League Business Overview
    Table 107. National Football League Brand Licensing Product
    Table 108. National Football League Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 109. National Football League Recent Development
    Table 110. WarnerMedia Company Details
    Table 111. WarnerMedia Business Overview
    Table 112. WarnerMedia Brand Licensing Product
    Table 113. WarnerMedia Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 114. WarnerMedia Recent Development
    Table 115. The Pokémon Company International Company Details
    Table 116. The Pokémon Company International Business Overview
    Table 117. The Pokémon Company International Brand Licensing Product
    Table 118. The Pokémon Company International Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 119. The Pokémon Company International Recent Development
    Table 120. Procter & Gamble Company Details
    Table 121. Procter & Gamble Business Overview
    Table 122. Procter & Gamble Brand Licensing Product
    Table 123. Procter & Gamble Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 124. Procter & Gamble Recent Development
    Table 125. Ferrari Company Details
    Table 126. Ferrari Business Overview
    Table 127. Ferrari Brand Licensing Product
    Table 128. Ferrari Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 129. Ferrari Recent Development
    Table 130. Ralph Lauren Company Details
    Table 131. Ralph Lauren Business Overview
    Table 132. Ralph Lauren Brand Licensing Product
    Table 133. Ralph Lauren Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 134. Ralph Lauren Recent Development
    Table 135. Mattel Company Details
    Table 136. Mattel Business Overview
    Table 137. Mattel Brand Licensing Product
    Table 138. Mattel Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 139. Mattel Recent Development
    Table 140. Ford Motor Company Company Details
    Table 141. Ford Motor Company Business Overview
    Table 142. Ford Motor Company Brand Licensing Product
    Table 143. Ford Motor Company Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 144. Ford Motor Company Recent Development
    Table 145. BBC Worldwide Company Details
    Table 146. BBC Worldwide Business Overview
    Table 147. BBC Worldwide Brand Licensing Product
    Table 148. BBC Worldwide Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 149. BBC Worldwide Recent Development
    Table 150. The Hershey Company Company Details
    Table 151. The Hershey Company Business Overview
    Table 152. The Hershey Company Brand Licensing Product
    Table 153. The Hershey Company Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 154. The Hershey Company Recent Development
    Table 155. Stanley Black & Decker Company Details
    Table 156. Stanley Black & Decker Business Overview
    Table 157. Stanley Black & Decker Brand Licensing Product
    Table 158. Stanley Black & Decker Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 159. Stanley Black & Decker Recent Development
    Table 160. PGA Tour Company Details
    Table 161. PGA Tour Business Overview
    Table 162. PGA Tour Brand Licensing Product
    Table 163. PGA Tour Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 164. PGA Tour Recent Development
    Table 165. National Hockey League Company Details
    Table 166. National Hockey League Business Overview
    Table 167. National Hockey League Brand Licensing Product
    Table 168. National Hockey League Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 169. National Hockey League Recent Development
    Table 170. Sunkist Growers Company Details
    Table 171. Sunkist Growers Business Overview
    Table 172. Sunkist Growers Brand Licensing Product
    Table 173. Sunkist Growers Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 174. Sunkist Growers Recent Development
    Table 175. WWE Company Details
    Table 176. WWE Business Overview
    Table 177. WWE Brand Licensing Product
    Table 178. WWE Revenue in Brand Licensing Business (2017-2022) & (US$ Million)
    Table 179. WWE Recent Development
    Table 180. Research Programs/Design for This Report
    Table 181. Key Data Information from Secondary Sources
    Table 182. Key Data Information from Primary Sources
List of Figures
    Figure 1. Brand Licensing Product Picture
    Figure 2. Global Brand Licensing Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 3. Global Brand Licensing Market Size 2017-2028 (US$ Million)
    Figure 4. United States Brand Licensing Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 5. United States Brand Licensing Market Size 2017-2028 (US$ Million)
    Figure 6. United States Brand Licensing Market Share in Global 2017-2028
    Figure 7. Brand Licensing Report Years Considered
    Figure 8. Product Picture of Apparels
    Figure 9. Product Picture of Toys
    Figure 10. Product Picture of Accessories
    Figure 11. Product Picture of Home Decoration
    Figure 12. Product Picture of Software/Video Games
    Figure 13. Product Picture of Food and Beverage
    Figure 14. Product Picture of Others
    Figure 15. Global Brand Licensing Market Share by Type in 2022 & 2028
    Figure 16. Global Brand Licensing Market Size by Type (2017-2028) & (US$ Million)
    Figure 17. Global Brand Licensing Market Share by Type (2017-2028)
    Figure 18. United States Brand Licensing Market Share by Type in 2022 & 2028
    Figure 19. United States Brand Licensing Market Size by Type (2017-2028) & (US$ Million)
    Figure 20. United States Brand Licensing Market Share by Type (2017-2028)
    Figure 21. Product Picture of Entertainment
    Figure 22. Product Picture of Corporate Trademarks/Brand
    Figure 23. Product Picture of Fashion
    Figure 24. Product Picture of Sports
    Figure 25. Product Picture of Others
    Figure 26. Global Brand Licensing Market Share by Application in 2022 & 2028
    Figure 27. Global Brand Licensing Market Size by Application (2017-2028) & (US$ Million)
    Figure 28. Global Brand Licensing Market Share by Application (2017-2028)
    Figure 29. United States Brand Licensing Market Share by Application in 2022 & 2028
    Figure 30. United States Brand Licensing Market Size by Application (2017-2028) & (US$ Million)
    Figure 31. United States Brand Licensing Market Share by Application (2017-2028)
    Figure 32. North America Brand Licensing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 33. U.S. Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 34. Canada Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 35. Europe Brand Licensing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 36. Germany Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 37. France Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 38. U.K. Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 39. Italy Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 40. Russia Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 41. Asia-Pacific Brand Licensing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 42. China Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 43. Japan Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 44. South Korea Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 45. India Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 46. Australia Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 47. Taiwan Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 48. Indonesia Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 49. Thailand Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 50. Malaysia Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 51. Philippines Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 52. Latin America Brand Licensing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 53. Mexico Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 54. Brazil Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 55. Argentina Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 56. Middle East & Africa Brand Licensing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 57. Turkey Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 58. Saudi Arabia Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 59. UAE Brand Licensing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 60. The Walt Disney Company Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 61. Meredith Corporation Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 62. PVH Corp. Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 63. Iconix Brand Group Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 64. Authentic Brands Group Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 65. Universal Brand Development Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 66. Nickelodeon (ViacomCBS) Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 67. Major League Baseball Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 68. Learfield IMG College Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 69. Sanrio Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 70. Sequential Brands Group Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 71. Hasbro Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 72. General Motors Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 73. National Basketball Association Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 74. Electrolux Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 75. National Football League Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 76. WarnerMedia Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 77. The Pokémon Company International Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 78. Procter & Gamble Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 79. Ferrari Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 80. Ralph Lauren Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 81. Mattel Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 82. Ford Motor Company Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 83. BBC Worldwide Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 84. The Hershey Company Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 85. Stanley Black & Decker Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 86. PGA Tour Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 87. National Hockey League Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 88. Sunkist Growers Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 89. WWE Revenue Growth Rate in Brand Licensing Business (2017-2022)
    Figure 90. Bottom-up and Top-down Approaches for This Report
    Figure 91. Data Triangulation
    Figure 92. Key Executives Interviewed

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.  In a brand licensing transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

Market Analysis and Insights: Global and United States Brand Licensing Market
This report focuses on global and United States Brand Licensing market, also covers the segmentation data of other regions in regional level and county level.

Due to the COVID-19 pandemic, the global Brand Licensing market size is estimated to be worth US$ 290910 million in 2022 and is forecast to a readjusted size of US$ 389850 million by 2028 with a CAGR of 5.0% during the review period. Fully considering the economic change by this health crisis, by Type, Apparels accounting for % of the Brand Licensing global market in 2021, is projected to value US$  million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, Entertainment was the leading segment, accounting for over  percent market share in 2021, and altered to an  % CAGR throughout this forecast period.

Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent.

Global Brand Licensing Scope and Market Size
Brand Licensing market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Brand Licensing market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.

For United States market, this report focuses on the Brand Licensing market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.

Segment by Type, the Brand Licensing market is segmented into
    Apparels
    Toys
    Accessories
    Home Decoration
    Software/Video Games
    Food and Beverage
    Others

Segment by Application, the Brand Licensing market is segmented into
    Entertainment
    Corporate Trademarks/Brand
    Fashion
    Sports
    Others

Regional and Country-level Analysis
    North America
        U.S.
        Canada
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
    Asia-Pacific
        China
        Japan
        South Korea
        India
        Australia
        Taiwan
        Indonesia
        Thailand
        Malaysia
        Philippines
        Vietnam
    Latin America
        Mexico
        Brazil
        Argentina
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE

Competitive Landscape and Brand Licensing Market Share Analysis
Brand Licensing market competitive landscape provides details and data information by players. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2017-2022. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by players for the period 2017-2022. Details included are company description, major business, company total revenue and the sales, revenue generated in Brand Licensing business, the date to enter into the Brand Licensing market, Revenue in Brand Licensing Business (2017-2022) & (US$ Million) introduction, recent developments, etc.

The major vendors covered:
    The Walt Disney Company
    Meredith Corporation
    PVH Corp.
    Iconix Brand Group
    Authentic Brands Group
    Universal Brand Development
    Nickelodeon (ViacomCBS)
    Major League Baseball
    Learfield IMG College
    Sanrio
    Sequential Brands Group
    Hasbro
    General Motors
    National Basketball Association
    Electrolux
    National Football League
    WarnerMedia
    The Pokémon Company International
    Procter & Gamble
    Ferrari
    Ralph Lauren
    Mattel
    Ford Motor Company
    BBC Worldwide
    The Hershey Company
    Stanley Black & Decker
    PGA Tour
    National Hockey League
    Sunkist Growers
    WWE