Beauty instrument market survey: the market size will reach 31 billion yuan in 2022

With the increase of personal income and the improvement of aesthetic requirements, the public's awareness of beauty has become stronger and stronger. The market size of beauty devices has gradually increased in recent years, reaching 31 billion yuan in 2022. The following is the statistics of the beauty devices industry in 2023 .

Beauty devices is a machine that adjusts and improves the body and face according to the physiological functions of the human body. According to the statistics of the beauty instrument industry, according to the functions, there are cleaning, whitening, skin rejuvenation, freckle removal, wrinkle removal, hair removal, anti-aging, etc. According to the technology, it can be divided into ultrasonic technology, ion export/import, micropulse anti-rotation technology, LED light, EMS micro current, RF radio frequency, laser, etc.

Since the development of my country's beauty devices industry, it has experienced from scratch, from small to huge, from individual hospitals and early operational cooperation with capital to today's numerous related medical institutions, academic organizations, conferences and study classes, some of which are Domestically produced laser beauty instruments have also been used more and more in China and gradually replaced the leading position of foreign products.

From the perspective of user portraits, the users of home beauty devices are mainly women, especially the young female consumer groups who are "post-90s" and "post-95s" who have begun to "anti-aging". Among them, consumers under the age of 35 accounted for more than 90% , Consumers under the age of 25 accounted for 30%. Statistics from the beauty devices industry indicate that the consumers of home beauty devices are still getting younger, and the demand is also showing an upward trend.

At present, the Q-adjustment laser beauty market in my country's beauty devices market accounts for the largest share, reaching 34.3%; followed by picosecond laser beauty and fractional laser beauty, accounting for 27.2% and 15.8% respectively.

As people's awareness of beauty devices deepens, the market demand for beauty devices will increase accordingly. The high profitability and high growth of the beauty devices industry have also attracted the attention of the capital sector. Domestic beauty devices companies have achieved continuous breakthroughs in key technologies such as medium and high power lasers, laser stability and accuracy, and reduced the production cost of laser medical equipment. Laser beauty devices has become a new trend in the development of the beauty devices industry. Statistics from the beauty instrument industry indicate that my country has become one of the world's major producers of laser beauty instruments. With the advancement of science and the development of laser technology, laser beauty devices is developing in the direction of high performance, intelligence, miniaturization and specialization.

The new generation of consumer groups born in the 90s and Generation Z are becoming the mainstay of society. Young consumers pay attention to consumption experience, have higher requirements for appearance, personalization and quality of life, and are more sensitive to words such as skin beautification and beauty makeup. Household beauty devices has quickly become a new toy in the cosmetic bag of young consumers due to its "skin beautification" function.

On the whole, with the improvement of our country's personal economic level, women will spend more and more on beauty devices, and portable beauty devices will be more popular in the market.